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iPIX 360º Virtual
Tours Frequently Asked Questions (FAQ)
What Is iPIX 360º
Virtual Tour Technology?
Why Use iPIX 360º
Virtual Tours Over Similar Technologies?
Why Should Our Hotel/Resort
Website Provide An iPIX 360º Virtual Tour?
Do iPIX 360º Virtual
Tours Increase Online Revenue?
Why Use iPIX 360º
Virtual Tours For Real Estate?
Why Use iPIX 360º
Virtual Tours For Education & Training?
What
Is iPIX 360º Virtual Tour Technology?
iPIX is a patented form of digital photography which produces
stunning 360º immersive and fully interactive virtual tours.
Using special digital camera equipment; trained iPIX professional
photographers take pairs of digital photographs which are "stitched"
together using special software to produce a 360º "bubble"
view of a particular location. These iPIX images can be viewed
on a website, sent through e-mail and even included on promotional
CD-ROMs.
Why
Use iPIX 360º Virtual Tours over similar technologies?
- Completely immersive floor-to-ceiling 360ª images. Other
technologies (such as Quicktime VR) only provide a rather limited
panoramic view with distorted flattened images; viewers cannot
move the image up or down to view the floor or ceilings, only
left or right.
- Our photographers can provide proofs for client preview and
approval on the spot
- Currently the most popular virtual tour medium on the internet.
- Fast download (10 seconds on broadband, 30 seconds on 56k)
- A choice of display styles:
- High or low resolution images for dial-up or broadband access
- No plug-in needed (java-based images with navigation toolbar)
- Download the iPIX® plug-in
- Special compression allows small file size with high resolution
- E-mailable images, viewable with the stand-alone iPIX viewer.
Why
should our Hotel/Resort website provide an iPIX 360º Virtual
Tour?
Through full 360º immersive digital photography, prospective
guests, conference organizers, and wedding planners will be able
to fully appreciate the amenities, facilities and ambience of
your unique hotel, resort or convention center. You can include
such locations as your lobby, guest suites, pool, exercise room,
conference rooms, ballroom, public areas and more, to give a
fully interactive virtual tour and boost your web visitor retention
and online booking ratio.
- Provides detailed visual information to your prospective
client beyond merely text and one or two still photos. (A photograph
is worth 1,000 words, a virtual tour is worth 1,000 photographs.)
- Opens the hotel doors to the online public in a detailed
and fast-loading virtual reality environment, allowing you to
showcase key features of the hotel and local destinations.
- People enjoy taking virtual tours; it gives them the confidence
to make a booking either online or by telephone.
- iPIX Virtual Tours can be persuasive in getting customers
to upgrade rooms if they can see how much more they get for their
money.
- iPIX Virtual Tours are interactive; viewers can select which
images they would like to view and navigate as they choose. Meeting
planners may view just the meeting rooms, conference facilities
and guest rooms, wedding planners may view just the Ballroom
and public areas.
- Increases web visitor retention or "stickiness":
detailed visual information helps viewers to finalise their decision
to make a reservation (20+ minutes average visit vs. 2-3 minutes
without a tour)
- Increase bookings (Carlson's 135 Virtual Tours record
an average increase in online bookings of more than 136% after
adding an online tour) Source: Carlson.com
- CD-ROM sales tool for your Sales & Marketing departments:
provide to major clients, sales staff for laptop and digital
projection presentations
- Keep up with the competition (soon every hotel group &
management company will offer virtual tours)
Do
iPIX 360º Virtual Tours Increase Online Revenue?
- Hotels with a virtual tour achieved 135% increase in online
revenue amounting to over $10,500 CDN per hotel per month over
those without a virtual tour (Source: Radisson.com)
- Return on investment (per hotel) = less than 4 weeks (Source: Radisson.com)
- 4% Conversion Rate = Bookings made through the virtual tour
page only (does not account for viewers who go to reservations
page online or pick up telephone to make a voice booking after
viewing the virtual tour) (Source: Radisson.com)
Why
use iPIX 360º Virtual Tours for Real Estate?
iPIX Virtual Tours for real estate have a proven track record
as invaluable tools for increasing exposure and sales for realtors
and brokers. Using iPIX immersive imaging, you can quickly and
easily advertise your client's property 24 hours a day, seven
days a week, 365 days a year. Our 360º-by-360º images
give viewers comprehensive tours of entire properties without
the time-consuming logistics of establishing meeting times and
making travel arrangements. Prospective buyers can see from floor
to ceiling and all around, transporting themselves from room
to room and to the exterior with ease.
Why
use iPIX 360º Virtual Tours for Education & Training?
Prospective students can tour multiple colleges and universities
online with iPIX Virtual Tours, while the universities themselves,
as well as the military and other businesses, can deploy iPIX
technology to disseminate information to their students and employees
in efficient, productive, and interesting ways. One iPIX Virtual
Tour image enhanced with popup text, links, and audio can deliver
as much information as an entire pamphlet.
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